Written by Galia
If you are running CPA campaigns you might think that fraudulent clicks are not something to be concerned about, since theoretically, you are paying per action and not per click. But get this, you are paying per click, and here is why:
The actions you are paying for, come from clicks on your ads. Someone or something clicks on your ad and completes a desired action which translates as a conversion. For example filling in a form (and becoming a lead), leaving a comment, subscribing to a newsletter, clicking to download an article, even scrolling down to read more, etc.
So let’s say for example you are running a Google Ads campaign with a bidding strategy Target CPA = $100. Your conversion rate is 10%, which means it takes 10 clicks to generate a single conversion at a price of $100, so far so good. A single click costs you $10.
Now imagine that 5 of those 10 clicks are fraudulent. What would the impact be for you?
The list is long, but you get it right? Click-fraud cyberattacks have an enormous negative impact on your CPA campaigns and we, at PPC Shield, are here to protect your Google Ads from all the bad guys trying to hurt you and your budget.