Knowledge Base

What does IP blocking mean?

PPC Shield Support Team

Written by Galia

Reading time: 1 min

IP blocking means just as it sounds, preventing an IP – for any number of reasons – from having access to an ad, website, app, etc. 

PPC Shield blocks IPs used for fraudulent ends from being able to see your Google Ad. One way our system does this is by automatically adding high-risk IP addresses to Google Ads IP Exclusion List.

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