Knowledge Base

What is a Final URL?

PPC Shield Support Team

Written by Galia

Reading time: 1 min

This is the URL of the landing page the user will reach when clicking your ad.

It doesn’t have to be the same as the URL displayed on your Google Ad. 

Read more on this article from Google

PPC Shield counts only the clicks that redirect the user to your final URL (landing page) regardless if the user didn’t end up reaching the landing page for any reason such as it being temporarily unavailable for example.

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